New Development Marketing

Our market analysis offers in-depth insights into current trends and demand, strategically positioning your development for success. We go beyond standard research to identify emerging trends, unmet demands, and market gaps, shaping effective marketing and sales strategies. With Compass’s experience advising hundreds of developments nationwide—from luxury high-rises to single-family communities—we know that by prioritizing buyers' or renters' desires, we create maximum value for developers. Our approach provides a well-informed foundation, positioning your project to resonate with today’s discerning market.

We specialize in identifying the ideal target audience for your development project, ensuring that marketing efforts are focused on potential buyers or renters most likely to resonate with your property. Through detailed demographic, behavioral, and lifestyle analysis, we create a profile of prospective clients, enabling us to craft messaging and campaigns that speak directly to their interests and needs. This targeted approach maximizes engagement, attracting serious leads and enhancing your project’s appeal in a competitive market. With refined audience insights, we position your property for success.

We create and execute comprehensive digital marketing campaigns to amplify your development’s visibility and engage the right audience. Our approach leverages key platforms—StreetEasy, Zillow, REBNY’s RLS, OneKey MLS, Apartments.com, Homes.com, Google, Instagram, TikTok, Facebook, YouTube, and more—ensuring your project reaches potential buyers or renters wherever they spend time online. Through targeted email marketing, online ads, and social media strategies, we connect with audiences in a meaningful way, driving awareness and interest. Our digital campaigns are data-driven, continuously optimized to maximize reach, engagement, and results in a competitive market.

We organize engaging on-site events and promotions, such as Fêtes, Brokers' Open Houses, and exclusive gatherings for residents of neighboring buildings, to highlight your development. These events offer potential buyers and renters an immersive experience, allowing them to explore the property firsthand. Our team provides detailed information, answers questions, and creates an inviting atmosphere that helps prospects envision themselves in the space. By curating memorable on-site experiences, we enhance your development's appeal, boost interest, and set it apart from competitors.

We bring extensive expertise in accurately pricing properties, whether they’re for sale or lease. By conducting thorough market evaluations, we ensure that each property’s price reflects its true value, positioning it competitively in the current market. Whether you're looking to conduct sales or leasing in your new development project, we implement effective pricing campaigns and promotions that highlight the unique benefits of your units. Our strategic approach sets your property apart from others, attracting buyers or renters with compelling offers that boost visibility and appeal, ensuring faster occupancy and maximized returns.

We craft a distinctive brand identity and strategic positioning for your development, building a memorable and compelling image that appeals to prospective buyers and renters. By defining the unique qualities of your project, we highlight what sets it apart, creating an emotional connection with the target audience. Through cohesive branding elements, such as logo design, visual themes, and messaging, we shape a recognizable presence in the market, ensuring your development stands out. This approach attracts interest and enhances its appeal, positioning your project as a top choice.

We design impactful traditional marketing campaigns to enhance your project’s visibility through printed media, billboards, bus stops, flyers, brochures, mails and more. By strategically placing your brand in high-traffic areas, we reach a broader audience and reinforce your development’s presence in the local market. Each campaign is crafted to complement digital efforts, using eye-catching visuals and compelling messaging that engage potential buyers and renters. Our cohesive approach ensures that your project stands out, creating a strong, memorable impression that drives interest and engagement. We also run mailing campaigns in the areas where the target audience is located.

As Compass, we provide full-service transaction management for both sales and leasing, guiding your development project from lead generation to final deal closure. We manage every aspect of the process with precision and professionalism, coordinating marketing, negotiations, and paperwork to ensure smooth transactions. Our goal is to streamline each step, reducing complexity and creating a seamless experience for all parties involved. In a fluid market, where conditions may shift and a development may change from condo to rental or vice versa, our expertise with both business models is a valuable asset.